Meta ads for events and ticket sales in Nigeria
Events are a race to a date. Your ad should say what, when, where, how much, and why people should not wait.
Free to start. Three ads, an audience, a 3-day test plan and WhatsApp scripts, in naira.
What buyers need to see
- Date, time and venue in the first lines
- Ticket price and what it includes
- Who will be there: speaker, host or line-up
- How to buy a ticket
Audience starting points
- People in the city and the surrounding areas who can reach the venue
- Age and interests matched to the event
- Lookalikes from past attendees once you have a list
- Exclude people who already bought
Three ways to say it.
Illustrative hooks. Oasis writes full ads for your business, with your price and place.
Speaker or line-up
EXAMPLE HOOK
Meet the people building the next wave.
Scarcity
EXAMPLE HOOK
Only 50 seats. Early tickets are going.
Last call
EXAMPLE HOOK
Doors open Saturday. Get your ticket today.
Mistakes to avoid
- Starting ads too late
- Hiding the price
- Using one ad for the whole campaign instead of testing
When should I start advertising?
Start well before the date so you have time to test and adjust. Oasis builds a 3-day test you can run first.
Can I retarget people who showed interest?
Yes. Oasis suggests retargeting steps in the audience plan.
What should my WhatsApp replies say?
Confirm the date and price, then send the payment details. Oasis drafts these.
Try it with your own offer.
It takes about a minute. Then test the ads for 3 days before you scale.
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