Meta ads for real estate in Nigeria
Property is a high-trust, high-ticket sale. Your ad should earn a WhatsApp message and an inspection, not try to close the sale in the ad.
Free to start. Three ads, an audience, a 3-day test plan and WhatsApp scripts, in naira.
What buyers need to see
- Clear location and the nearest landmark or road
- Starting price and the payment plan, stated plainly
- Proof the buyer can inspect: dates, site visits, document status
- A reason to message now, such as limited units in this phase
Audience starting points
- Start with the area people live or work in, not the whole city
- Test 28 to 45 as a starting age range, then narrow with results
- A separate ad set for Nigerians abroad if you sell to the diaspora
- Exclude students and people who already messaged you
Three ways to say it.
Illustrative hooks. Oasis writes full ads for your business, with your price and place.
Payment plan
EXAMPLE HOOK
From ₦45m. Spread it over 12 months.
Daily-life pain point
EXAMPLE HOOK
Tired of paying rent for another year?
Inspection invite
EXAMPLE HOOK
Book a free site visit this Saturday.
Mistakes to avoid
- Promising returns or guaranteed profit
- Hiding the price, so every lead asks and half disappear
- Sending people to a website when WhatsApp closes faster
How much should I spend to test?
A common starting test is ₦5,000 a day for 3 days. Oasis builds the plan around your own budget.
Should I target Nigerians abroad?
If you sell to the diaspora, run it as its own ad set so it does not compete with your home audience. Oasis can suggest both.
Can Oasis write the follow-up messages?
Yes. Each run includes a first reply, qualifying questions and follow-ups for slow buyers.
Try it with your own offer.
It takes about a minute. Then test the ads for 3 days before you scale.
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