Meta ads for food and drinks
Meta ads for restaurants, caterers and food businesses in Nigeria
Food is local and impulsive. Make the offer easy to picture, show the price, and make ordering one tap away.
Free to start. Three ads, an audience, a 3-day test plan and WhatsApp scripts, in naira.
What buyers need to see
- A hungry photo or video
- Prices or pack sizes
- Delivery areas and order cut-off
- The easiest way to order: WhatsApp
Audience starting points
- People within a few kilometres of you
- Adults 22 to 50, matched to your product
- Interests in food delivery, events and offices
- Exclude areas you cannot deliver to
Angles to test
Three ways to say it.
Illustrative hooks. Oasis writes full ads for your business, with your price and place.
Party packs
EXAMPLE HOOK
Small-chops platters for your office event, delivered hot.
Cut-off urgency
EXAMPLE HOOK
Order before 4 pm for tomorrow's delivery.
Bundle
EXAMPLE HOOK
Feed the team for ₦X.
Mistakes to avoid
- Targeting the whole city when you deliver to a few areas
- No order cut-off, so orders arrive too late
- Ads without a price
Should I advertise every day?
Test for 3 days first, then keep running the best ad and rest the others.
How do I handle many questions on WhatsApp?
Prepare answers for price, delivery and payment. Oasis writes these for you.
Can this work for a small kitchen?
Yes. A tight radius and a small daily budget are a good place to start.
Try it with your own offer.
It takes about a minute. Then test the ads for 3 days before you scale.
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